DUKES MASCOT SQUAD

Wily

The Clever Crunch Champion

“Crunch. Smile. Repeat!”

The story of Wily

Meet Wily, the smartest member of the squad. Always full of creative ideas and exciting discoveries, Wily enjoys finding the crunchiest biscuits, the creamiest wafers and the most delicious treats.

He loves solving challenges, making friends laugh, and turning ordinary snack breaks into unforgettable moments.

Wily is one of three friends in the Dukes Mascot Squad, with Duke Jr. and Zippy. Where Wily goes, the snack break gets a little more fun.

Wily's favourites

01

Chocolate snacks

02

Waffy wafers

03

Fun challenges

04

Games

05

New discoveries

Wily is…

Clever

Funny

Adventurous

Creative

Confident

Meet the rest of the squad

Duke Jr.

The Brave Snack Explorer

Zippy

The Sweetest Friend

Sharing happiness, one delicious bite at a time

Biscuits, wafers, chocolates, cakes, confectionery and rusk: find the snack that goes with your next story.