DUKES MASCOT SQUAD
Duke Jr.
The Brave Snack Explorer
“Hi! I’m Duke Jr. Let’s explore the delicious world of Dukes together!”
The story of Duke Jr.
Duke Jr. is the heart of the Dukes family. Curious, energetic and always smiling, he loves discovering exciting snacks and sharing them with everyone around him.
He believes every day is a new adventure waiting to happen, and every adventure is even better with a delicious Dukes snack in hand. Whenever you see Duke Jr., you know something exciting is about to begin.
He is one of three friends in the Dukes Mascot Squad, together with Wily and Zippy, and he is happy to be your guide through biscuits, wafers, cakes, chocolates, confectionery and rusk.
Duke Jr.'s favourites
01
Crunchy biscuits
02
Creamy wafers
03
Delicious cakes
04
Family picnics
05
Fun adventures
Duke Jr. is…
Friendly
Brave
Curious
Helpful
Energetic
Meet the rest of the squad
Sharing happiness, one delicious bite at a time
Biscuits, wafers, chocolates, cakes, confectionery and rusk: find the snack that goes with your next story.