MEET OUR MASCOTS
Meet the Dukes Mascot Squad
Three cheerful friends who bring fun, energy and adventure to every snack break: Duke Jr., Wily and Zippy.
Know each friend
Every mascot has a story, favourite snacks and a personality. Pick one and read on.
THE BRAVE SNACK EXPLORER
Duke Jr.
“Hi! I’m Duke Jr. Let’s explore the delicious world of Dukes together!”
Duke Jr. is the heart of the Dukes family. Curious, energetic and always smiling, he loves discovering exciting snacks and sharing them with everyone around him.
THE CLEVER CRUNCH CHAMPION
Wily
“Crunch. Smile. Repeat!”
Meet Wily, the smartest member of the squad. Always full of creative ideas and exciting discoveries, Wily enjoys finding the crunchiest biscuits, the creamiest wafers and the most delicious treats.
THE SWEETEST FRIEND
Zippy
“Every bite is happier when we share it!”
Zippy is full of excitement and happiness. Fast, cheerful and always ready to help, Zippy believes the best memories are created when snacks are shared with friends and family.
One team. One mission.
Although every mascot has a unique personality, they all believe in one simple idea: sharing happiness, one delicious bite at a time.
Together they inspire children and families to laugh more, share more and create wonderful memories over their favourite Dukes snacks. From biscuits and wafers to chocolates, cakes, confectionery and rusk, every product becomes part of a joyful story.
Welcome to the Dukes family
Every Dukes product is crafted to create joyful moments that families can enjoy together. From the very first bite to the very last crumb, our commitment has always remained the same: delivering quality, taste and happiness.