Dukes, a flagship of Ravi Foods Pvt Ltd. is a market leader in the cream wafer category with significant presence in Biscuits, Confectionery & Chocolates, believe in continuous innovation to provide better products and newer flavours to consumers.
Dukes has added natural fruit extracts in its most loved wafer brand, Waffy. Natural fruit extracts added to cream wafers such as Pineapple, Strawberry, Mango and Orange enriches the taste even further.
Enhancing the recipe to elevate taste and regularly adding new flavours are in tune with the ideology of Mr. Ravinder Agarwal, Managing Director of Ravi Foods Pvt. Ltd.
Recently DUKES Waffy has been introduced in a new flavour – Butter. This flavour has previously not been introduced to the wafer market by any other brand and DUKES Waffy is proud to pioneer this. According to Mr. Arvind Kumar, CEO – Dukes India ‘’Every idea, innovation and endeavour at Dukes is driven by a mission to achieve excellence in consumer satisfaction.’’
Company has launched new Flavour Butter in South market & has received a positive response for it. Recently, it has introduced it in North with a good reception in the market place. Despite the foray into this segment by various competition players, Dukes Waffy holds a place of pride. With each step and the new flavour, Dukes Waffy is strengthening its market leadership position in cream Wafer category in India.